Descriptive Research Approach to Show the Degree of Familiarity of the Tourist-Pilgrim with the Pilgrimage Route “Steps of the Apostle Paul” in the Digital Era

Vasileios Dimou (), Christos Vassiliadis, Christos Tsironis and Eirini Tsagkalidou
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Vasileios Dimou: University of Macedonia
Christos Vassiliadis: University of Macedonia
Christos Tsironis: Aristotle University of Thessaloniki
Eirini Tsagkalidou: Aristotle University of Thessaloniki

A chapter in Strategic Innovative Marketing and Tourism, 2024, pp 219-230 from Springer

Abstract: Abstract New technologies have become an integral part of our everyday life. The possibilities they offer are now diverse, being at the same time effective and providing benefits by limiting processes regarding time, financial and administrative costs for users in the tourism sector. The scope of the present paper is the research of a specific religious tourist-pilgrim route in Greece—“Steps of the Apostle Paul”—and the degree of whether the tourists-pilgrims are familiar with that pilgrimage route. Thus, this study attempts to record the perceptions of Greek tourists regarding the religious product of the now established tour. This research approach emphasizes the degree of familiarity of tourists regarding the use of new digital media, while ultimately aiming to draw useful conclusions for administrative implementation and use. For this reason, an important point of reference of this research is the examination of the degree of contribution of variable new, user-friendly and smart digital applications to the creation of positive and unique user experience with emphasis on tourists of religious attractions in general.

Keywords: Tourism; Religious routes; Apostle Paul; New technologies (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-51038-0_25

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DOI: 10.1007/978-3-031-51038-0_25

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