A Multi-criteria Analysis Method for the Evaluation of University Students’ Satisfaction

Dimitrios Drosos (drososd@uniwa.gr), Eleni C. Gkika, Antonios Kargas, Faidon Komisopoulos and Stamatios Ntanos
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Dimitrios Drosos: University of West Attica
Eleni C. Gkika: University of West Attica
Faidon Komisopoulos: University of West Attica
Stamatios Ntanos: University of West Attica

A chapter in Strategic Innovative Marketing and Tourism, 2024, pp 595-603 from Springer

Abstract: Abstract During the last few decades one of the most important factors in a Higher Education Institution (HEI) is the students’ satisfaction. University students’ satisfaction measurement should be one of the core processes of a HEI. The aim of this research is to measure and analyse students’ satisfaction for a business administration department of a Greek public university based on MUSA. The research results were based on the analysis of a convenient sample based on 387 questionnaires which were collected during the period between October to November 2021. One method of analysis that can be used for analysis is the multicriteria MUSA (Multicriteria Satisfaction Analysis) method. MUSA is an ordinal regression model which is based on the principles of multi-criteria decision analysis. The results show that the level of service which provided by the department of business administration is satisfactory (86.3%). Through this survey, decision-makers can learn how students view the services which receive from university and which aspects of student’s satisfaction need to be enhanced.

Keywords: Business students; Student satisfaction; Multicriteria analysis; MUSA methodology (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-51038-0_64

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DOI: 10.1007/978-3-031-51038-0_64

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