The Dilemma of Food: Taste or Healthy Choices?

Carlos Farinha, Sónia Avelar, Almeida Tiago and Maria Teresa Borges-Tiago ()
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Carlos Farinha: School of Business and Economics—University of the Azores
Sónia Avelar: School of Business and Economics—University of the Azores
Almeida Tiago: School of Business and Economics—University of the Azores
Maria Teresa Borges-Tiago: School of Business and Economics—University of the Azores

A chapter in Strategic Innovative Marketing and Tourism, 2024, pp 661-669 from Springer

Abstract: Abstract Individuals have an intricate relationship with food; trying to balance taste, authenticity, and health presents challenges, since each choice carries its own advantages and trade-offs. Tourists face this dilemma more vividly. Thus, this work, prompting a dual research approach using Eurobarometer data and TripAdvisor reviews, tries to unveil the predominant dimensions in consumer decision process. Through a cluster analysis, the data from Eurobarometer allowed unveiling four types of consumer profiles when it comes to food decisions: one centered at the food safety, one at the cost, one at the nutrient content, and the last one, on food taste. These clusters were present in all countries with different weights. Focusing only on restaurant experiences in Portugal shared online, there is a growing trend in referencing sustainability and businesses’ social responsibility besides the quality and taste of food; health and hygiene are also mentioned. Gastronomy holds a crucial position in promoting the sustainable development of local tourism; understanding the needs and desires of tourists in terms of consuming healthy foods is crucial for tourism businesses to address authentic tourism experiences.

Keywords: Tourism; Consumer preferences; Food; Taste; Sustainable; Healthy options (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-51038-0_71

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DOI: 10.1007/978-3-031-51038-0_71

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