Influencers and Tourism: Story of a Recent and Revolutionary Phenomenon: What Does Bibliometric Analysis Reveal

Soufiane Benhaida (), Larbi Safaa and Dalia Perkumiené
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Soufiane Benhaida: Cadi Ayyad University
Larbi Safaa: Cadi Ayyad University
Dalia Perkumiené: Vytautas Magnus University

A chapter in Information and Communication Technologies in Tourism 2024, 2024, pp 421-433 from Springer

Abstract: Abstract The field of tourism has recently undergone a revolutionary transformation, driven by the rapid expansion of digital platforms and the simultaneous rise of influencer culture. The convergence of these factors has led to a noticeable realignment in how tourists perceive travel destinations. Influencers now play a central role, leveraging genuine and superficial credibility and expertise in specific domains. This phenomenon has captured the attention of scholars, practitioners, and policymakers, catalyzing a wave of research aimed at delving into the multifaceted intersection of influencers and tourism. This article presents a comprehensive bibliometric analysis to examine the scholarly output related to influencers and tourism over the past decade. This methodology provides a comprehensive overview, unveiling an abundant and diverse work. The study identifies 196 articles published between 2005 and 2023, involving 504 authors across 123 journals. Cluster analyses highlight a dynamic and nuanced recomposition of subthemes, reflective of an evolving reality in the making.

Keywords: Influencers; Tourism; Tourist Destination; Social Networks; Bibliometric Analysis (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-58839-6_43

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DOI: 10.1007/978-3-031-58839-6_43

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