How Has Assortment Size in Staples Categories Evolved Over the Last Decade? The Case of Beer in Spain

María Mar Martín García (), José Luis Ruiz-Real (), Juan Carlos Gázquez-Abad () and Juan Uribe-Toril ()
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María Mar Martín García: University of Isabel I
José Luis Ruiz-Real: University of Almería
Juan Carlos Gázquez-Abad: University of Almería
Juan Uribe-Toril: University of Almería

A chapter in Advances in National Brand and Private Label Marketing, 2024, pp 125-132 from Springer

Abstract: Abstract The beer market in Spain is currently characterized by high competition, mainly due to the wide variety of existing brands. Given the new consumer trends and the importance of the in-store assortment in retail management, this research analyses the evolution of the average size of the beer assortment over 10 years, from 2009 to 2019. The results show a shift in consumer habits towards premium products, which is reflected in the emergence of craft beer. While national brands have a stronger presence, private labels are expected to gain momentum in the coming years.

Keywords: Retail management; consumer trends; assortment evolution; beer market (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-69192-8_13

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DOI: 10.1007/978-3-031-69192-8_13

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