Advances in National Brand and Private Label Marketing

Edited by Juan Carlos Gázquez-Abad (), Nicoletta Occhiocupo () and José Luis Ruiz-Real ()

in Springer Proceedings in Business and Economics from Springer

Date: 2024
ISBN: 978-3-031-69192-8
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Chapters in this book:

The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises

Eduardo Terán-Yépez, Irene Gea-Labella, María-del-Mar Martínez-Bravo and María- de-las-Mercedes Capobianco-Uriarte

National Brands and Private Label: An Old Friendship

José Luis Ruiz-Real, Juan Carlos Gázquez-Abad, Juan Uribe-Toril and María del Mar Martín García

Emotional Value and Brand Attachment Towards Private Label Brands: The Influence on Value Cocreation Behaviour and Customer Engagement

Gulbin Durmaz, T. C. Melewar, Charles Dennis and Athina Dilmperi

Fuelling Competition Across Petrol Retail Brands: A Discussion Paper on the Role of Marketing as Evidence of Anti-competitive Collusion

Liana Japaridze and Nicoletta Occhiocupo

Acquiring Customers Through Click-and-Collect, Price Matching, and Environmental Information

María-Jose Miquel-Romero, Marta Frasquet and Alejandro Mollá-Descals

Generic Drug Shortages and Undifferentiated Competition

S. Chan Choi

Is It Fun to Buy Fake Products in Street Vending? The Moderating Effect of the Predisposition to Make Rational Decision

Sara Pahlevan, Rubén Huertas-García and Behnoush Kangarlou

The Impact of Nutri-Score Label on Food Packages on Consumer Responses: An Eye-Tracking Study in India

Megha Choudhary, Shruti Trehan, Arti D. Kalro and Dinesh Sharma

Sustainable Line Extensions as a Blueprint for Brand Visibility: Learning from the NoLo Spirits Experience

Alba Ramírez Pagès and Belén Derqui Zaragoza

Beyond Labelling: Brand Perception in Preferences for Sustainable Pork Products

Andrés Lillo-Pradillo, María Cordente-Rodriguez, Juan José Villanueva Álvaro and Juan Antonio Mondéjar-Jiménez

Building upon Retailers’ Absorptive Capacity to Boost the Innovation Process During Times of Emergency

Eleonora Pantano, Cristina Ziliani, Emma Slade and Marco Ieva

What Will Be the Areas of Competition Between NB and PL in the Metaverse?

Marcello Sansone, Annarita Colamatteo, Maria Anna Pagnanelli and Maria D’Agostini

How Has Assortment Size in Staples Categories Evolved Over the Last Decade? The Case of Beer in Spain

María Mar Martín García, José Luis Ruiz-Real, Juan Carlos Gázquez-Abad and Juan Uribe-Toril

“Unless I See, I Do not Buy”: Display Share Impact on Private Label Online Sales

Edoardo Fornari, Alessandro Iuffmann Ghezzi and Greta Siracusa

The Relationship Between Retail Assortment Size and Sales. What Do We Know so Far?

Elvira Sáez-González and Juan Carlos Gázquez-Abad

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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbuec:978-3-031-69192-8

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DOI: 10.1007/978-3-031-69192-8

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