Advances in National Brand and Private Label Marketing

Gázquez-Abad, Juan Carlos; Occhiocupo, Nicoletta; Ruiz-Real, José Luis

Advances in National Brand and Private Label Marketing

Edited by Juan Carlos Gázquez-Abad (jcgazque@ual.es), Nicoletta Occhiocupo (nocchiocupo@brookes.ac.uk) and José Luis Ruiz-Real (jlruizreal@ual.es)

in Springer Proceedings in Business and Economics from Springer

Date: 2024
ISBN: 978-3-031-69192-8
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Chapters in this book:

The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises: Eduardo Terán-Yépez, Irene Gea-Labella, María-del-Mar Martínez-Bravo and María- de-las-Mercedes Capobianco-Uriarte
National Brands and Private Label: An Old Friendship: José Luis Ruiz-Real, Juan Carlos Gázquez-Abad, Juan Uribe-Toril and María del Mar Martín García
Emotional Value and Brand Attachment Towards Private Label Brands: The Influence on Value Cocreation Behaviour and Customer Engagement: Gulbin Durmaz, T. C. Melewar, Charles Dennis and Athina Dilmperi
Fuelling Competition Across Petrol Retail Brands: A Discussion Paper on the Role of Marketing as Evidence of Anti-competitive Collusion: Liana Japaridze and Nicoletta Occhiocupo
Acquiring Customers Through Click-and-Collect, Price Matching, and Environmental Information: María-Jose Miquel-Romero, Marta Frasquet and Alejandro Mollá-Descals
Generic Drug Shortages and Undifferentiated Competition: S. Chan Choi
Is It Fun to Buy Fake Products in Street Vending? The Moderating Effect of the Predisposition to Make Rational Decision: Sara Pahlevan, Rubén Huertas-García and Behnoush Kangarlou
The Impact of Nutri-Score Label on Food Packages on Consumer Responses: An Eye-Tracking Study in India: Megha Choudhary, Shruti Trehan, Arti D. Kalro and Dinesh Sharma
Sustainable Line Extensions as a Blueprint for Brand Visibility: Learning from the NoLo Spirits Experience: Alba Ramírez Pagès and Belén Derqui Zaragoza
Beyond Labelling: Brand Perception in Preferences for Sustainable Pork Products: Andrés Lillo-Pradillo, María Cordente-Rodriguez, Juan José Villanueva Álvaro and Juan Antonio Mondéjar-Jiménez
Building upon Retailers’ Absorptive Capacity to Boost the Innovation Process During Times of Emergency: Eleonora Pantano, Cristina Ziliani, Emma Slade and Marco Ieva
What Will Be the Areas of Competition Between NB and PL in the Metaverse?: Marcello Sansone, Annarita Colamatteo, Maria Anna Pagnanelli and Maria D’Agostini
How Has Assortment Size in Staples Categories Evolved Over the Last Decade? The Case of Beer in Spain: María Mar Martín García, José Luis Ruiz-Real, Juan Carlos Gázquez-Abad and Juan Uribe-Toril
“Unless I See, I Do not Buy”: Display Share Impact on Private Label Online Sales: Edoardo Fornari, Alessandro Iuffmann Ghezzi and Greta Siracusa
The Relationship Between Retail Assortment Size and Sales. What Do We Know so Far?: Elvira Sáez-González and Juan Carlos Gázquez-Abad

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DOI: 10.1007/978-3-031-69192-8

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