Journal of Global Marketing (JGM) Synopsis: Aims and Scope, Impact, and Other Highlights

Sakshi Kathuria, Ajay Manrai and Raj Sethuraman
Additional contact information
Sakshi Kathuria: Fortune Institute of International Business
Ajay Manrai: University of Delaware
Raj Sethuraman: SMU

A chapter in Advances in National Brand and Private Label Marketing, 2025, pp 113-116 from Springer

Abstract: Abstract The Journal of Global Marketing Retailing (JGM), launched in the year 1988, has progressively grown into a leading scholarly outlet within the international marketing discipline. This paper analyzes some of the main characteristics of the journal: its mission, its history and reputation and all those aspects related to the publishing and editorial policy.

Keywords: Journal; Synopsis; Global; International (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-97133-4_13

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DOI: 10.1007/978-3-031-97133-4_13

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