Advances in National Brand and Private Label Marketing

Edited by Raj Sethuraman (), Juan Carlos Gázquez-Abad () and José Luis Ruiz-Real ()

in Springer Proceedings in Business and Economics from Springer

Date: 2025
ISBN: 978-3-031-97133-4
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Chapters in this book:

The Impact of Private Label Products on Manufacturers’ Innovation

Kohei Matsumoto, Anna Shaojie Cui and Alan J. Malter

Perceived Complementarity as a Driver of Consumers’ Evaluation of a Private Label Portfolio and Its Implications for the Retail Brand

Lukas Stoppacher and Thomas Foscht

Determinants of PLB Loyalty, the Conditional Effect of Price and Brand Sensitivities

Sedki Karoui, Samy Belaid, Dorsaf Fehri and Jérôme Lacœuilhe

Customer Journey Paradigms in Meta-Commerce Platforms: Insights from Digital-Native Users

Yeo Jin Jung

Understanding the Customer Journey Through Retail Mobile Applications

Claudia Aguirre, Juana María Padilla-Piernas and Pilar Barra Hernández

Sleepiness Decreases Preference for Mass-Market Brands

Narayanan Janakiraman, Manhui Jin, Zhiyong Yang and Ashesh Mukherjee

A Study of Retailer Advertising

Andre Bonfrér, Bhoomija Ranjan, Sanjay K. Dhar and Pradeep K. Chintagunta

How Do Diminishing Returns and Dynamic Effects Influence Assortment Size-Sales Elasticity?

Elvira Sáez-González, Juan Carlos Gázquez-Abad and José Luis Ruiz-Real

Shopping Value and Delivery Mode Choice: The Role of Internet Usage

Ian Clark S. Sinapuelas

Offline vs. Online Retail in the Sports Equipment Sector

María Mar Martín-García, José Luis Ruiz-Real, Juan Carlos Gázquez-Abad and Juan Uribe-Toril

Leveraging Panel Data in Retailing Research with Machine Learning Analytics: An Empirical Application

Michele Azzone, Mattia Quartuccio and Alessandro Iuffmann Ghezzi

Testing Validity of Probability-One Assumption in MS-Based Brand Choice Model

Kanghyun Yoon

Journal of Global Marketing (JGM) Synopsis: Aims and Scope, Impact, and Other Highlights

Sakshi Kathuria, Ajay Manrai and Raj Sethuraman

Journal of Retailing (JR) Synopsis: Mission, History, Highlights, and Publishing

Juan Carlos Gázquez-Abad, José Luis Ruiz-Real and Raj Sethuraman

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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbuec:978-3-031-97133-4

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DOI: 10.1007/978-3-031-97133-4

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