Journal of Retailing (JR) Synopsis: Mission, History, Highlights, and Publishing

Juan Carlos Gázquez-Abad (), José Luis Ruiz-Real () and Raj Sethuraman ()
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Juan Carlos Gázquez-Abad: University of Almería
José Luis Ruiz-Real: University of Almería
Raj Sethuraman: SMU, Cox School of Business

A chapter in Advances in National Brand and Private Label Marketing, 2025, pp 117-121 from Springer

Abstract: Abstract The Journal of Retailing (JR), launched in the year 1925, is the oldest (major) academic research journal in marketing in the United States. This paper analyzes some of the main characteristics of the journal: its mission, its history and reputation, and all those aspects related to the publishing and editorial policy.

Keywords: Journal; Synopsis; Retailing (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-97133-4_14

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DOI: 10.1007/978-3-031-97133-4_14

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