Adapting to AI in Fashion: Skills Needed, Trends, and Industry Perspectives

Maria Veronica Espejo Mendez (), Rafael Almeida Oliveira, Nadzeya Sabatini () and Lorenzo Cantoni
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Maria Veronica Espejo Mendez: USI – Università della Svizzera italiana
Rafael Almeida Oliveira: Università degli Studi di Napoli Federico II
Nadzeya Sabatini: Gdansk University of Technology and USI – Università della Svizzera italiana
Lorenzo Cantoni: USI – Università della Svizzera italiana

A chapter in Fashion Communication in the Digital Age, 2026, pp 225-238 from Springer

Abstract: Abstract Artificial Intelligence (AI) is impacting the fashion sector, from streamlining operations to improving customer engagement. As companies adopt these technologies, tasks need to be redefined accordingly, and some jobs may even be replaced. Finally, the employees need to adapt to this evolving landscape. This study analyzes the demand for AI-related skills in the fashion industry through two methods: by examining LinkedIn job postings to identify needed skills when it comes to digital technologies and AI, and in-depth semi-structured interviews with industry professionals to understand current and possible future skills requirements. These combined insights provide a vivid picture of the sector, with a wide and emerging interest in the AI topic, but cautious steps and limited requests when it comes to new recruitments.

Keywords: Artificial intelligence; Generative AI; Fashion communication; Fashion job; Fashion skills (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-99481-4_17

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DOI: 10.1007/978-3-031-99481-4_17

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