Fashion Communication in the Digital Age

Edited by Paula von Wachenfeldt (), Lorenzo Cantoni (), Nadzeya Sabatini () and Teresa Sádaba ()

in Springer Proceedings in Business and Economics from Springer

Date: 2026
ISBN: 978-3-031-99481-4
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Chapters in this book:

Following the Trace in Fashion: From Zhivago Look to Slavic Core

Olga Karamalak and Ksenia Vertlib

From Rituals to Runways: Theorizing the Folkloric Turn in Contemporary Fashion Through Simone Rocha’s “Lughnasadh”

Aoife Murray

Harris Tweed Hebrides: Producing, Promoting, and Protecting Harris Tweed® in the Twenty-First Century

Karen Cross and Josie Steed

Contemporary Archives for the Memory and Legacy of Brands Shaping “Colombian Luxury”: A Review of MH’s Digital Archive

Laura Mejía-Ocampo and Angela Dotor-Robayo

Leveraging Heritage Argumentation Strategies in Luxury Fashion Brands’ Storytelling

Elisa Zanola, Charlotte Stachel and Sara Greco

Communicating Sacred Meanings Through Perfumes: From the Bible to Current Times

Pietro Lattao and Lorenzo Cantoni

Fashioning Uniforms for Luxury Hospitality in the Digital Age: The Case of Italian Family Firm Maurel

Michela Ornati

Posting Patterns in Paris: A Fashion Library Instagram Case Study

Katharina Sand

The Co-Branding Phenomenon in Fashion Brands: An Approach to the Perception of Spanish Consumers

Carlos Checa, Patricia SanMiguel, Marta Torregrosa and Cristina Sánchez-Blanco

Exploring Video Podcasting in Fashion Branding: A Comparative Study of Chanel and Nude Project

Paula Gargoles and Isabel Garcia Hiljding

Blockcore: Football, Fashion, and Nostalgia in Generation Z

Sandra Bravo Durán and Jorge Río Pérez

Black Identities: A Historical and Current Review of Representation in the Fashion Industry

Gabriela Ambás and Paula Gárgoles

Fashion Palimpsests: Fashion Shows and Fashion Communication, Between Entertainment and Market, Between Real and Digital

Vittorio Linfante

Usability Challenges in Sentiment Analysis Tools: A Dual Approach for the Fashion Industry

Dai Zhu, Nadzeya Sabatini and Nicoletta Fornara

Independent Games and Fashion: A New Frontier in Digital Aesthetics and Narratives

Tatiana León-Alberca, Daniela Calva-Cabrera, Alejandra Valerio Matos and Angel Torres-Toukoumidis

Towards Synthetic Imaginaries: Augmenting Fashion Product, Communication, and Retail Design with GAI

Greta Rizzi and Angelica Vandi

Adapting to AI in Fashion: Skills Needed, Trends, and Industry Perspectives

Maria Veronica Espejo Mendez, Rafael Almeida Oliveira, Nadzeya Sabatini and Lorenzo Cantoni

Communicating Virtual Fashion: A Case Study of the Virtual Collection ‘Neo-Ex’

Marie Ledendal

Fashion System: The Need for Transparency in Sustainability Communication on Brands Website

Catarina Costa, Paulo Salgado and Ana C. Broega

Classic Brands and Global Culture: A Symbolic Shift Toward Sustainability Inspired by Barthes

Hsin-Pey Peng

John Fetterman, The Carhartt Candidate: Clothing, Class, and Authenticity in U.S. Political Coverage

Myles Ethan Lascity

Digital Fashion Values: AI Social Listening of Sociopolitical Consciousness

YeSeung Lee

Fashion and Product Literacy: The Case of Blockchain Technology and Digital Product Passport as a Communication Tool

Mirjam-Sarah Lepp, Nadzeya Sabatini and Lorenzo Cantoni

Creating Coolness, Embracing Performativity: Hip Hop and Fashion in Kerala

T. Muhammed Ashraf

The Perception of Russian Brands of “Luxury Underwear” by Women Aged 18–35

Evgeniia Filippova and Tatiana Sokolova

Visibility and Vulnerability: Authenticity and Commercialization in Digital Fashion Media

Magdalena Petersson McIntyre

Digital Fashion Art Direction in Italy: Shaping Sustainable Practices and Mindsets

Filippo Maria Disperati

Glamour on the Slopes. Women’s Skiwear in Italian Magazines of the Interwar Years

Isabella Campagnol

Fashion in Folk

Lavina Nimba Bhaskar and Dimple Bahl

Metaverse Fashion Week: New Platforms, Same Fashion System?

Tyla Stevenson

Digital Writings of Fashion Cultures: New Formats of Publication of Creative Know-How in the Mediterranean Basin

Maria Ida De Ioanni

A Digitized Sustainable Preservation Framework for Traditional Garment-Making Techniques: A Case Study of Hong Kong Cheongsam

Qingyi Zhang and Haze Ng

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DOI: 10.1007/978-3-031-99481-4

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