Glamour on the Slopes. Women’s Skiwear in Italian Magazines of the Interwar Years

Isabella Campagnol ()
Additional contact information
Isabella Campagnol: Istituto Marangoni

A chapter in Fashion Communication in the Digital Age, 2026, pp 367-372 from Springer

Abstract: Abstract After World War I, Italian women embraced a more active lifestyle, leading to the rise of outdoor sports, such as tennis, skiing, and swimming, activities valued both for their health benefits and as fashionable social pursuits.The main objective of the study is the investigation of the evolution of women’s skiwear in Italy during the interwar era through its presentation in contemporary Italian fashion magazines. After reviewing the existing literature on the period, the research has been conducted on primary sources, in particular a selection of women’s publications chosen for their cultural relevance and availability for direct examination: among them, Lidel, La donna, la casa, il bambino, La Donna, Dea, Vita Femminile, and Fantasie d’Italia. Given the seasonal nature of the topic, only issues published between December and February were analyzed, as these months featured the most coverage on skiwear. The study explores the defining characteristics of these outfits, including materials, colors, garment types, and accessories. Preliminary findings indicate that Italian women’s growing participation in sports significantly influenced their wardrobes with fashion magazines playing a key role in shaping perceptions of skiwear, presenting it not only as functional attire, but as an essential component of modern, stylish dressing.

Keywords: Italian fashion; Sportswear; Skiwear; Lidel; Fashion magazines (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-99481-4_28

Ordering information: This item can be ordered from
http://www.springer.com/9783031994814

DOI: 10.1007/978-3-031-99481-4_28

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().