Harris Tweed Hebrides: Producing, Promoting, and Protecting Harris Tweed® in the Twenty-First Century

Karen Cross and Josie Steed ()
Additional contact information
Karen Cross: Robert Gordon University
Josie Steed: Robert Gordon University

A chapter in Fashion Communication in the Digital Age, 2026, pp 29-40 from Springer

Abstract: Abstract This paper on Harris Tweed® today discusses projects with Scottish textile manufacturer Harris Tweed Hebrides (HTH) that focused on reducing the seasonality of their all-wool product, exploring new markets, and digital and sustainable innovations within their communication, design, and production processes. The partnership project was between HTH and Robert Gordon University where they collaborated on a 2-year Knowledge Transfer Partnership (KTP) and funded research project, to address the needs of the industry in producing, promoting, and protecting Harris Tweed® in the twenty-first century. Reflecting on the projects, the authors detail the new practices instigated within the context of the changes that have taken place in the Harris Tweed® industry since Judith Ennew’s chapter ‘Harris Tweed: construction, retention, and representation of a cottage industry’ in Esther Goody’s (ed.) From Craft to Industry (1982) book. While a timespan of over 40 years has passed, elements of Ennew’s media constructed Hebridean Myth continue to play a role in the communication and marketing of Harris Tweed®; however, digital and immersive interventions provide opportunity for modernisation of both the brand’s processes and consumer perceptions about Harris Tweed®.

Keywords: Harris Tweed; Design innovation; Knowledge transfer; Sustainable textiles (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-99481-4_3

Ordering information: This item can be ordered from
http://www.springer.com/9783031994814

DOI: 10.1007/978-3-031-99481-4_3

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().