Fashion and Product Literacy: The Case of Blockchain Technology and Digital Product Passport as a Communication Tool

Mirjam-Sarah Lepp (), Nadzeya Sabatini () and Lorenzo Cantoni
Additional contact information
Mirjam-Sarah Lepp: USI – Università della Svizzera italiana
Nadzeya Sabatini: Gdansk University of Technology and USI – Università della Svizzera italiana
Lorenzo Cantoni: USI – Università della Svizzera italiana

A chapter in Fashion Communication in the Digital Age, 2026, pp 317-326 from Springer

Abstract: Abstract As the physical and digital worlds continue to merge in the upcoming decades, there is a need to address the information gap in fashion literacy and the fashion industry. This gap can be filled by utilizing blockchain technology and digital product passports to allow for enhanced transparency between companies and individuals, increasing the overall communication and product literacy of fashion items. Through the traceability of blockchain technology, an individual could track the origins of a product and find details related to the fabrics, dyes, and production cycle on the digital product passport. Currently, fashion literacy definitions are built on the professional’s need for knowledge and skills, while there is a consistent lack of consumer training on general knowledge related to fashion. Subsequently, definitions for product literacy focus on the trade-offs between limited information resources and making a purchase. This ongoing research will first look at the infancy of the fashion literacy field, how it interacts with product literacy and at the gap in literacy between the two fields of study, presenting an ongoing study into how blockchain and digital product passports can be adopted and orchestrated to bring more transparency into the industry and increase communication between brands and consumers, as well as increase community knowledge.

Keywords: Fashion literacy; Product literacy; Digital product passport; Blockchain technology (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-99481-4_23

Ordering information: This item can be ordered from
http://www.springer.com/9783031994814

DOI: 10.1007/978-3-031-99481-4_23

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().