Innovations in Czech and Slovak Spas and Their Impact on Competitiveness

Andrej Malachovský (), Josef Pátek and Radka Marčeková
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Andrej Malachovský: Matej Bel University
Josef Pátek: Matej Bel University
Radka Marčeková: Matej Bel University

A chapter in Synergizing Management, Culture, and Arts for Tourism Development - Vol. 2, 2026, pp 373-383 from Springer

Abstract: Abstract The paper aims to evaluate the innovations implemented in Czech and Slovak spa enterprises. Data collection was conducted through an electronic questionnaire survey using the Computer Assisted Web Interviewing (CAWI) method. The findings reveal that spa enterprises introduced various types of innovations during the period 2018–2024, particularly product, technical and technological, organizational, and marketing innovations. The nature of innovations adopted often reflected external circumstances, especially the Covid-19 pandemic in 2020 and 2021. Among the reported benefits, economic advantages were most frequently mentioned. The main motivating factors for innovation implementation include increasing the competitiveness of spa enterprises and adopting new technologies. Product innovations are generally perceived as the most beneficial by the surveyed enterprises. Additionally, the study highlights differences in innovation strategies between Czech and Slovak spa enterprises, suggesting that national policies may influence innovation dynamics. The paper contributes to the understanding of how spa enterprises adapt to changing market conditions and external shocks through innovation.

Keywords: Innovations; Management; Spa industry; Tourism; Competitiveness (search for similar items in EconPapers)
JEL-codes: I15 L83 M21 O31 (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-032-17534-2_23

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DOI: 10.1007/978-3-032-17534-2_23

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