Creative Communities: How Local Communities Are Changing Rural Tourism with Agritourism and Digital Platforms? Case Studies from Portugal and Morocco

Mohamed Boukherouk and Paula Tavares Carvalho
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Mohamed Boukherouk: FLSH, Laboratory of Studies on Resources, Mobility and Attractiveness (LERMA), Cadi Ayyad University
Paula Tavares Carvalho: ISEC Lisboa and ISCTE-IUL

A chapter in Synergizing Management, Culture, and Arts for Tourism Development - Vol. 2, 2026, pp 653-666 from Springer

Abstract: Abstract Demographic desertification and the decline of rural areas are both universal and alarming. Repopulation policies are ineffective in the face of the considerable appeal of large metropolises. The rising environmental awareness has led these new spaces to emerge as new destinations. Indeed, creative communities are innovating by offering new experiences, drawing on local resources and rural life: agritourism, apitourism, farming, etc. are ushering in a new era for rural areas. Thanks to their social innovation and collaborative digital technology, these communities have easier access to markets and can open new paths that might have seemed trivial and uninteresting. This chapter explores the creative aspects of rural tourism and the possibilities offered by digitalization to open new rural destinations in remote areas. Based on two practical cases of farms in Morocco and Portugal, it reveals the process and determinants of this new path as well as the positive perception of tourists.

Keywords: Creative; Agritourism; Digital; Communities; Rural tourism; Margin areas (search for similar items in EconPapers)
JEL-codes: L83 Z32 Z39 (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-032-17534-2_40

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DOI: 10.1007/978-3-032-17534-2_40

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