Marketing Terminology Around Private Labels

Jaqueline Medina Valencia ()
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Jaqueline Medina Valencia: Universidad Nacional de Colombia

A chapter in Advances in National Brand and Private Label Marketing, 2015, pp 139-146 from Springer

Abstract: Abstract During the past three decades, brands that are managed by distributors have shown a tendency to occupy an increasing market share in many stores. However, in the academy, there is still no consensus on how to designate this phenomenon, as many terms have been used to describe it. The objective of this research is to provide elements that help to determine the most appropriate way to label this phenomenon through the review of more than 320 academic articles published from 1966 to 2013.

Keywords: Private label; Store brand; Retail brand; Own brand (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-20182-5_14

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DOI: 10.1007/978-3-319-20182-5_14

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