Advances in National Brand and Private Label Marketing

Edited by Francisco J. Martínez-López (), Juan Carlos Gázquez-Abad () and Raj Sethuraman ()

in Springer Proceedings in Business and Economics from Springer

Date: 2015
Edition: 2015
ISBN: 978-3-319-20182-5
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Chapters in this book:

Improving Sales of Private Labels in Store

Álvaro Garrido-Morgado, Óscar González-Benito, Katia Campo and Mercedes Martos-Partal

Understanding What Motivates German Consumers to Participate in FMCGs Online Communities: Implications for National Brands and Private Labels

Nicoletta Occhiocupo and Isabelle Hanke

Wine Brand Category Choice and Confucianism: A Purchase Motivation Comparison of Caucasian, Chinese and Korean Consumers

Wei Yao, Chris Baumann and Lay Peng Tan

Buying of Private Labels Across Categories: How Far Is too far?

Magda Nenycz-Thiel and Jenni Romaniuk

Memory for Private Label Versus National Brand in Feature Advertising

Marco Ieva, Cristina Ziliani and Juan Carlos Gázquez-Abad

Implementation of the Product Life Cycle Concept in Private Label Management: Focus on the Growth Stage

Sandra Horvat and Đurđana Ozretić-Došen

Are National Brands More Promotion Elastic Than Store Brands?

Sudhir Voleti and Raj Sethuraman

The Relationship Between Assortment Size and Category Sales: A Panel Data Analysis on National Brands and Private Labels

Juan Carlos Gázquez-Abad and Francisco J. Martínez-López

Does PLB Name Really Matter for Retailers? A Case of Negative Publicity

Hanna Gendel-Guterman and Shalom Levy

Private Labels and National Brands: A Comparison Within Brand Extension

Monica Grosso and Sandro Castaldo

The Effect of Naming Strategy and Packaging on Perceived Quality and Purchase Intention of Private Label Brands

Siddhartha Sarkar, Dinesh Sharma and Arti D. Kalro

A Cross Validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain

Sebastián Molinillo, Yuksel Ekinci and Arnold Japutra

Extending the Retail Brand to Non-traditional Products

Elisa Martinelli, Francesca Canio, Gianluca Marchi and Marina Vignola

Marketing Terminology Around Private Labels

Jaqueline Medina Valencia

Impacts of the Production of Private Labels on Food Retailing and Its Suppliers in Hungary

Gyongyi Jankune Kurthy and Gyula Dudas

The PLs Role in Spanish FMCG Sustainable Markets: An (Almost and So Far) Missed Opportunity?

Victoria Labajo, Carlos Martínez Ibarreta and Carmen Valor

Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach

Rita Coelho Vale, Pedro Verga Matos and Jorge Caiado

Attitude, Quality and Satisfaction Toward Distributor Brands in Durable Goods: The Influence of Consumers’ Price Consciousness

Eva María Caplliure, Rafael Curras-Pérez, Maria José Miquel and Carmen Perez-Cabañero

Loyalty to Private Labels/National Brands and Prices Paid: Are Highly Loyal Customers Paying More?

Magda Nenycz-Thiel and Giang Trinh

The Role of Previous Experience and Marketing Policy on Consumer Behaviour Towards Different Private Label Categories

Mbaye Fall-Diallo, Joseph Kaswengi and Juan Carlos Gázquez-Abad

The Effect of Smart Shopping on Attitudes Towards Store and National Brands: The Influence of Individual Values in A Cross-Cultural Context

Mónica Gómez, Myriam Quiñones and María Jesús Yagüe

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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbuec:978-3-319-20182-5

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DOI: 10.1007/978-3-319-20182-5

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