Blueprinting an Event and Tourist Service Marketing Strategy: The Case of the SMF Greek Tourism Small-Scale Sport Event

Gkarane Sofia () and Vassiliadis Chris
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Gkarane Sofia: University of Macedonia
Vassiliadis Chris: University of Macedonia

A chapter in Strategic Innovative Marketing, 2017, pp 19-24 from Springer

Abstract: Abstract The research presented in this article is an attempt to define, through mapping, the important Supply-Demand Service(s) Contact-Points, and to discuss the development of a suitable Service Blueprint design system that could be applied to sport events and other relevant events. After a description of the relevant literature of Blueprint Analysis in Services, SBA, the paper presents an application of SBA to a real sporting event (the SMF in 2013). After the results of the SBA analysis the emphasis was given to the discussion and the practical applications or else the useful managerial applications from the use of SBA in Sport and other related events.

Keywords: Service blueprinting; Service experience; Contact-points; Small-scale sport events (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-33865-1_3

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DOI: 10.1007/978-3-319-33865-1_3

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