Strategic Innovative Marketing

Kavoura, Androniki; Sakas, Damianos P.; Tomaras, Petros

Strategic Innovative Marketing

Edited by Androniki Kavoura (), Damianos P. Sakas () and Petros Tomaras ()

in Springer Proceedings in Business and Economics from Springer

Date: 2017
ISBN: 978-3-319-33865-1
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Chapters in this book:

Erratum to: The Use of Individual Learning Styles in e-Learning: Y. Taratukhina, E. Sarapulova and E. Lavrenova
Ambient Media in the View of the General Public and Their Relation to this Communication Form: Tomáš Šula and Milan Banyár
Generation Y Marketing—The Path to Achievement of Successful Marketing Results Among the Young Generation: Viliam Lendel, Eva Siantová, Anna Závodská and Veronika Šramová
Blueprinting an Event and Tourist Service Marketing Strategy: The Case of the SMF Greek Tourism Small-Scale Sport Event: Gkarane Sofia and Vassiliadis Chris
The Role of Gender in the Construction of Self Through Fashion Brands: Sonyel Oflazoğlu
Bologna Efforts to Promote Skills and Competences in Higher Education and the Greek Context: Sofia Asonitou and Harris Tromaridis
Core Skills as Marketing and Management Tools: Evidence from the Tourism Sector: Sofia Asonitou and Ourania Vitouladiti
Knowledge Management and Employee General Competencies in Accounting Firms: Panagiotis Trivellas, Nikolaos Kakkos and Ilias Santouridis
Personal Characteristics and Job Satisfaction of Greek Banking Employees: D. Belias, D. Kyriakou, Athanasios Koustelios, K. Varsanis and G. Aspridis
Social Networking Sites’ Usage in a Period of Crisis. A Segmentation Analysis of Greek College Students: I. Antoniadis, I. Koukoulis and P. Serdaris
Personal Characteristics and Organizational Culture of Greek Banking Employees: D. Belias, Athanasios Koustelios, K. Varsanis, D. Kyriakou and L. Sdrolias
Sustainability, Social Marketing and Host Attitudes About Tourism in the City of Larissa: Panagiotis Trivellas, Nikolaos Kakkos, Labros Vasiliadis and Dimitrios Belias
Led to Change or Change to Lead?: Dimitrios Mitroulis and Fotis Kitsios
An Innovative Promotional Tactic to Enhance TV Viewership Using Social Media: Konstantinos Danias, Angelika Kyrimi and George Marmarokopos
Branding in the New Museum Era: Zoe-Charis Belenioti and Chris A. Vassiliadis
e-Marketing in the Hotel Industry: Marketing Mix Strategies: M. Siakalli, A. Masouras and C. Papademetriou
IMC Strategies of Festivals in Destination Branding: Gökçe Özdemir and Duygu Türkmenoğlu
Tourism Innovation: Theoretical and Empirical Review: Ruben Molina, Melissa Ochoa and Jorge Victor Alcaraz
The Communication Role of the ‘Imagined Communities’ in the Promotion of International Events: Androniki Kavoura and Damianos P. Sakas
e-services Development in the Collaborative World: George Bithas and Damianos P. Sakas
Business Transformation Through Service Science: A Path for Business Continuity: George Bithas, Damianos P. Sakas and Konstadinos Kutsikos
The Concept of Corporate Reputation Assessment Model—The Stock Market Investors Perspective: Tomasz L. Nawrocki and Danuta Szwajca
How Nonprofit Organizations in Greece Are Using Facebook as a Public Relations Tool: Iordanis Kotzaivazoglou, Dimitrios Pascaloudis, Stella Sylaiou, Dafni-Maria Nerantzaki and Eleni Mantzirtzi
Specifics of Marketing in the Process of Reintegration of Slovak Researchers: Viliam Lendel, Anna Závodská and Veronika Šramová
Eye Tracking Measuring of Visual Perception of Erotic Appeals in the Content of Printed Advertising Communications and Analysis of Their Impact on Consumers: Tomáš Šula, Milan Banyár and Martina Juříková
Perceived Behavioural Control in the Theory of Planned Behaviour: Variability of Conceptualization and Operationalization and Implications for Measurement: Stavros Kiriakidis
The Cultural Organizations’ Revival Lies in the Use of Business Management Strategy. The Case Study of Greek Local Cultural Organizations: Lamprini Trivella, Dimitrios K. Nasiopoulos and Panagiotis Trivellas
Priming Effects on Cross-Cultural Business Ethical Perceptions: Petros Tomaras and John Tsalikis
Understanding Journalists on Twitter: The Czech Case: David Klimeš
The Relation of Knowledge Management and Marketing Communication of Small and Medium-Sized Producers in the Segment of Outdoor Clothing in the Czech Republic: Pavel Mráček and Martin Mucha
Reverse Logistics in Marketing Campaigns: František Milichovský
Competitive Strategies and Managers’ Perceptions in Greek Food Manufacturing Firms: Ourania Notta and Aspasia Vlachvei
The Perception of Warning Signs at Different Cultures: Yener Girisken, E. Eser Telci, Esra Arikan and Efstathios Kefallonitis
Humour—The Strongest Emotional Appeal in Advertising: Pavel Horňák
The Links Among Quality, Service Recovery, Value, and Loyalty on the Internet: Emel Kursunluoglu Yarimoglu
Water Footprint Mitigation Strategies for Agrifood Products: The Application of System Dynamics in Green Marketing: Eirini Aivazidou, Naoum Tsolakis, Dimitrios P. Vlachos and Eleftherios Iakovou
The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes: Gabriela Balladares, Francesc Miralles and Chris Kennett
Electricity Pricing Mechanism in a Sustainable Environment: A Review and a System Dynamics Modeling Approach: Charalampos Tziogas, Patroklos Georgiadis, Naoum Tsolakis and Charalampos Yakinthos
Strategic Communication Process for Sustainable Entrepreneurial Environment in Nonprofit Organizations: Ioannis C. Drivas, Aikaterini I. Damaskinou and Damianos P. Sakas
Corporate Competitiveness Based on Sustainability and CSR Values: Case Studies of Spanish MNCs: Lopez Belen and Villagra Nuria
Motivations for Participation and e-WOM Among Supporters of Crowdfunding Campaigns: Camille Lacan and Pierre Desmet
Changes in the Legal System of the Non-governmental Organizations in the Czech Republic and the Possibilities for Innovation of Communication Policy in the Non-profit Sector: Marcela Göttlichová
Environmental Reporting as a Part of a Marketing Communication: Marie Pavláková Dočekalová and Jana Hornungová
Corporate Social Responsibility and Financial Performance Within the Business Sector in Greece: Olga-Eleni Astara, Christina Beneki, Roido Mitoula and Petros Kalantonis
Management of Medical Crisis Events Using ICT Tools: Emmanouil Zoulias, Georgia Moutzouropoulou and Charalampos Platis
Long-Term Cancer Patient Care: “New Insight on Training Needs for Health Professionals in Today’s Greece”: George Pierrakos, G Tzamalouks, D Latsou, A Goula, J Pateras, S Asonitou and C Platis
Leadership Capabilities and their Effect on Job Performance, an Approach in Healthcare Sector: Charalampos Platis and Emmanouil Zoulias
Medical Brain Drain in Debt-Stricken Greece: Is There a Way to Address It?: Iordanis Sidiropoulos, Konstantinos Paschos, Charalampos G. Platis and Petros A. Kostagiolas
The Importance of Family Planning and the Development of a Robust Network of Relative Centers in the Greek National Health System: Konstantinos Paschos, Iordanis Sidiropoulos, Charalambos G Platis and Petros A Kostagiolas
Assessment of Inhabitants’ Health Care Needs in Local Community: George Pierrakos, D. Latsou, C. Platis, A. Goula, A. Giovani and J. Pateras
The Role of Marketing Interventions in Fostering the Diffusion of Green Energy Technologies: Charalampos Tziogas, Naoum Tsolakis, Patroklos Georgiadis and Charalampos Yakinthos
Analysis of the Characteristics of Knowledge-Intensive Firms in Greece: Vasilis Tassis, Theodosia Tassi, Spyros Zois, Stella Souchla and Giorgos Maroulas
A Comparative Analysis of Knowledge-Based Firms in High-Tech Sectors and Knowledge Intensive Business Services: Lefteris Papadimitriou, Konstantinos Mpartzeliotis, Stavros Nikas and Mike Vessala
Reporting of Human Capital as One of the Corporate Social Responsibility Areas: Wojciech Kozioł
Food Experiences: The Oldest Social Network…: Teresa Tiago, Francisco Amaral and Flávio Tiago
Tourism Events: The SATA Rallye Azores in Facebook and Twitter: Sandra Faria, Teresa Tiago, Flávio Tiago and João Pedro Couto
Cultural Festivals on Sites of Cultural Heritage as a Means of Development of Alternative Forms of Tourism: Loukia Martha, Charalampia Agaliotou and Panagiotis Panos
Regional Museums as Centers of Strengthening the Local Cultural Identity and as Tourist Attraction. The Case Study of the Display and the Educational Program of the Archaeological Collection of Thespies (Biotia, Greece): Popi Georgopoulou and Elpiniki Riga
Cultural Policy and Marketing Management: The Case Study of New Museum of Acropolis: Evangelos Papoulias and Theoklis-Petros Zounis
Information Systems Engineering and Knowledge-Based Enterprise Modelling: Towards Foundations of Theory: Saulius Gudas
Modeling the Promotion Process of Academic Conferences Through Social Media: Ioannis Plikas, Dimitrios K. Nasiopoulos, Damianos P. Sakas and Dimitrios S. Vlachos
Merchandizing IT Products via Social Networks. Modeling and Simulation of the Procedures: Theodora Papadopoulou, Dimitrios K. Nasiopoulos and Dimitrios S. Vlachos
The Contribution of Social Media in the Management of Social Relations with Customers. Modelling and Simulation of the Problem: Ioannis Plikas, Dimitrios K. Nasiopoulos and Despina S. Giakomidou
Modeling of Market Segmentation in Social Networks and Media: Alexandros A. Plessias, Dimitrios K. Nasiopoulos and Despina S. Giakomidou
Modeling of B2C Communication Strategies in Electronic Commerce: Dimitrios K. Nasiopoulos, Deltouzou Ioanna, Galanis Lida, Papailiou Paraskevi and Despina S. Giakomidou
Robots in the Hospital Setting: A Case Study: Kalyani Ankem and Joshua Turpin
A Case Study on the Use of 3-D Printing Technologies in an Educational Institution: Vishal Uppala and Kalyani Ankem
Information Systems Phases and Firm Performance: A Conceptual Framework: Maria Kamariotou and Fotis Kitsios
Complex Dynamics of Single Agent Choice Governed by Dual-Channel Multi-Mode Reinforcement Learning: Ihor Lubashevsky, Arkady Zgonnikov, Sergey Maslov and Namik Goussein-zade
Blended Learning and Business Modeling in Technical Translation Studies: Ekaterina Sosnina
Creation Technologies for Smart Hypertextual Tutorials in Intercultural Educational Space: Tamara V. Kuprina and Natalia Yu. Nevraeva
The Use of Individual Learning Styles in e-Learning: Y. Taratukhina, E. Sarapulova and E. Lavrenova
On Communicative and Didactic Aspects of Mapping An Individual Study Pathway in Electronic Educational Environment: Y. Taratuhina, M. Markaryan and S. Bezus
Information Communication Technology (ICT) in Open and Distance Learning (ODL): A Tool with Potentials in the Field of Education. The Case Study of Greek Educational Institutions: Lamprini Trivella
Instrument For Coordination of Social Groups For Increase in Effectiveness in Smart Education: Y. Taratuhina, Z. Avdeeva, S. Filatov and F. Paputinsky
Legal Aspects of the Use of Educational and Scientific Information Posted on the Internet for Organizing e-Learning According to the Russian Example: Z. Anna and E. Vladimir
Protection of Confidential Information in Educational Information Environments: Zharova Anna and Elin Vladimir
Best Practices for a Scientific Seminar in Business Process Management for Master Students at Russian University: Nikolay Kazantsev, Yaroslav Gorchakov, Yulia Bilinkis (Stavenko) and Dmitry Torshin
Communication Role for Applying Anchoring Pricing in the Information Sector: Dimitriou Anastasia, Emmanouilidi Maroulia and Damianos P. Sakas
An Analytical Framework for the Analysis of an Information Economy: Volha Pashkevich and Darek M. Haftor
The Use of Social Media for Private Concerns in Organizations: An Interview Study: Johanna Gunnlaugsdottir
Toward an Integrated Approach to Information Management: A Literature Review: Niki Chatzipanagiotou
Assessing Library Anxiety in Undergraduate Students Using the Greek Library Anxiety Scale (G-LAS): Konstantinos-Anastasios Doris, Paraskevi-Anna Provata and Eftichia Vraimaki
Retrieval and Dissemination of Information in Distributed and Wireless Environments: Christos Skourlas, Anastasios Tsolakidis, Eleni Galiotou, Nikitas N. Karanikolas, Petros Belsis, Dimitris Vassis and Argyro Kampouraki
The Design of a Knowledge Base for the Prevention of Bullying in Elementary School: Christos Skourlas, Panayiotis Kazilas, Garyfalia Vasileiou and Eleni Galiotou
Information Technology Literacy for Deaf and Hard of Hearing Students in Higher Education: Catherine Marinagi, Christos Skourlas and Anastasios Tsolakidis
A Framework for Communities of Practice in Radiotherapy: Petros Belsis, Argyroula Christopouloy, Christos Skourlas and Anastasios Tsolakidis
Integration of Descriptive and Spatial Data to Rank Public Buildings According to Their Exposure to Landslide Hazard: Paolino Felice
Integration of Descriptive and Spatial Data to Rank Public Buildings According to Their Exposure to Landslide Hazard: A Case Study: Paolino Felice
Hypatia Digital Library: A Text Classification Approach Based on Abstracts: Frosso Vorgia, Ioannis Triantafyllou and Alexandros Koulouris
Reading Clubs: Current Trends and the Case of Greece: Georgios Bikos and Panagiota Papadimitriou
Learning Initiative Trends in Higher Education: A Domestic and International Overview: Lorrie Clemo, Jason Macleod and Efstathios G. Kefallonitis
Country-of-Origin and Airline Brand Effects: A Study of Brand Associations: Efstathios G. Kefallonitis
Trends Affecting e-Learning Experience Management: Jason Macleod and Efstathios Kefallonitis
Strategic Innovative Communication Tools in Higher Education: Jason Macleod, Stavros Kyriakidis, Efstathios Kefallonitis and Androniki Kavoura

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DOI: 10.1007/978-3-319-33865-1

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