The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes

Gabriela Balladares (), Francesc Miralles () and Chris Kennett ()
Additional contact information
Gabriela Balladares: La Salle – Ramon Llull University
Francesc Miralles: La Salle – Ramon Llull University
Chris Kennett: La Salle – Ramon Llull University

A chapter in Strategic Innovative Marketing, 2017, pp 283-289 from Springer

Abstract: Abstract While it has been pointed out that search and prepurchase alternative evaluation phases have changed due to consumers’ use of online media, the factors that determine these changes have not been explained. In addition, although it is accepted that perceived risk leads to further information search; this relationship is not clear in online environments. This research explores the manner in which perceived risk affects information search and alternative evaluation of products with significant experiential attributes when online media is used as a source of information. The findings highlight new insights on the effect of perceived risk in information search and alternative evaluation in online environments.

Keywords: Online search behavior; Perceived risk; Buying decision-making process (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-33865-1_36

Ordering information: This item can be ordered from
http://www.springer.com/9783319338651

DOI: 10.1007/978-3-319-33865-1_36

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().