Modeling the Promotion Process of Academic Conferences Through Social Media

Ioannis Plikas, Dimitrios K. Nasiopoulos, Damianos P. Sakas and Dimitrios S. Vlachos
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Dimitrios K. Nasiopoulos: University of Peloponnese
Damianos P. Sakas: University of Athens
Dimitrios S. Vlachos: University of Peloponnese

A chapter in Strategic Innovative Marketing, 2017, pp 499-505 from Springer

Abstract: Abstract Social networks are now a crucial part of today’s way of life. Academic conferences is another chapter, that give people the opportunity to explore new ideas and share them with the scientific world. Blending those two factors together in order to achieve a main purpose, could give a remarkable effect. The purpose of this paper is to analyze the promotion process of academic conferences through social media and use simulation models to model that analysis. The reason the paper was created, is to provide this optimal solution to all those seeking how to promote academic conferences effectively through social media. Thorough research through the paper revealed that social media, nowadays used by millions and millions of users can be successfully used to promote academic papers and with great appeal.

Keywords: Simulation modeling; Social media; Promoting; Academic conferences (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-33865-1_60

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DOI: 10.1007/978-3-319-33865-1_60

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