Environmental Reporting as a Part of a Marketing Communication

Marie Pavláková Dočekalová and Jana Hornungová ()
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Marie Pavláková Dočekalová: Brno University of Technology
Jana Hornungová: Brno University of Technology

A chapter in Strategic Innovative Marketing, 2017, pp 331-336 from Springer

Abstract: Abstract The paper aims to examine the role of environmental reporting as the part of marketing communication of a company. This corporate activity can play the important role towards company’s various stakeholders, especially to customers and suppliers. They can evaluate the impact of such marketing information on a company’s corporate reputation and brand image. The research is focused on small and medium-sized enterprises operating in the manufacturing industry. Data applied in the paper has been tested through chi-square test. Research presented in this paper has proved that environmental reporting positively influences concluding of new contracts. Environmental communication and labelling is an important source of information for environmentally conscious consumers and it has the potential to influence their decision-making.

Keywords: Reporting; Marketing communication; SMEs; Chi-square test (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-33865-1_42

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DOI: 10.1007/978-3-319-33865-1_42

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