Generation Z and Religion in Times of Crisis

Aikaterini Stavrianea () and Irene Kamenidou
Additional contact information
Aikaterini Stavrianea: Technological Educational Institute of Athens
Irene Kamenidou: Eastern Macedonia and Thrace Institute of Technology (EMaTTech)

A chapter in Strategic Innovative Marketing, 2017, pp 205-211 from Springer

Abstract: Abstract Even though religion is an important factor because of its influence on people’s attitudes and behaviors, limited research exists on the subject, especially in times of economic crisis. This paper empirically examines for the first time the relationship that generation Z—the youngest adult generation—has with religion and the church. The study investigates the impact of the crisis on Gen-Z’ers, their attitudes and behavior toward church and religion and how this was affected by the harsh economic conditions. Factor, cluster, and ANOVA analysis were used on the research for profiling the segments and results showed significant differences between different segments of Gen-Z’ers according to their attitudes toward the church and faith. The study advances our understanding of the relationship that Generation Z has with religion in times of economic uncertainty and brings significant practical implications that are discussed in the paper.

Keywords: Church participation; Crisis; Religion; Generation Z; Solidarity (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-56288-9_28

Ordering information: This item can be ordered from
http://www.springer.com/9783319562889

DOI: 10.1007/978-3-319-56288-9_28

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().