Strategic Innovative Marketing

Kavoura, Androniki; Sakas, Damianos P.; Tomaras, Petros

Strategic Innovative Marketing

Edited by Androniki Kavoura (), Damianos P. Sakas () and Petros Tomaras ()

in Springer Proceedings in Business and Economics from Springer

Date: 2017
ISBN: 978-3-319-56288-9
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Chapters in this book:

Erratum to: Strategic Innovative Marketing: Androniki Kavoura, Damianos P. Sakas and Petros Tomaras
Transversal Competences as a Medium of Teaching. The Case of Creativity, Innovation and Entrepreneurship: Andrés Boza, Marta Fernández-Diego, Leonor Ruiz, Mariluz Gordo, M. M. E. Alemany, Faustino Alarcón and Llanos Cuenca
Using Data Sources, Tools and Applications During Data Mining in Marketing Management of Higher Education: Martina Juříková
Integration of the Theory and Practice in Continuity with the Development of Key Competencies—One of the Necessary Areas of Solutions for the Czech University Education: Marcela Göttlichová
Social Media Analytics Empowering Customer Experience Insight: Jari Jussila, Mika Boedeker, Harri Jalonen and Nina Helander
Emotion-Gauge: Analyzing Affective Experiences in B2B Customer Journeys: Tuula Andersson, Mika Boedeker and Vilma Vuori
Customer Perceived Value—A Key in Marketing of Integrated Solutions: Nina Helander, Virpi Sillanpää, Vilma Vuori and Olavi Uusitalo
Reliability and Perceived Value of Sentiment Analysis for Twitter Data: Jari Jussila, Vilma Vuori, Jussi Okkonen and Nina Helander
Measuring the Impact of Burnout on Job Satisfaction and Organizational Commitment: G. Zapantis, M. Skordoulis, M. Chalikias, D. Drosos and A. Papagrigoriou
The Relationship Between Subordinates and Supervisors and the Impact on Job Satisfaction and Efficiency of the Employees: G. Tsitmideli, G. Sidiropoulos, M. Chalikias, D. Drosos and P. Kalantonis
The Role of Organizational Culture in the Greek Higher Tourism Quality: D. Belias, E. Velissariou, A. Koustelios, K. Varsanis, D. Kyriakou and L. Sdrolias
Integrating Total Quality Management Philosophy in the Greek Tourism Sector: D. Belias, E. Velissariou, A. Koustelios, K. Varsanis, D. Kyriakou and L. Sdrolias
The Role of Organizational Culture in Greek Higher Education Quality: D. Belias, D. Kyriakou, A. Koustelios, K. Varsanis and L. Sdrolias
Integrating Total Quality Management Philosophy in Greek Higher Educational Institutions: D. Belias, A. Koustelios, K. Varsanis, D. Kyriakou and L. Sdrolias
Relationship Between Supervisor’s Emotional Intelligence and Transformational Leadership in Hotel Organizations: Tryfon Vasilagos, Panagiotis Polychroniou and Leonidas Maroudas
Dynamic Combination of Automatic Forecasts for Corporate Budgeting: Sotirios D. Nikolopoulos
Financial Text Mining in Twitterland: S. D. Nikolopoulos, I. Santouridis and T. Lazaridis
Stuffing Keyword Regulation in Search Engine Optimization for Scientific Marketing Conferences: Ioannis C. Drivas, Apostolos S. Sarlis, Damianos P. Sakas and Alexandros Varveris
Communicating Strategically for Improving Team Effectiveness in ICTs Organizations: I. C. Drivas, D. P. Sakas and C. Riziotis
Improve the Effectiveness of the Provided Healthcare Services and the Efficiency of a Public Hospital in the Light of a Manager: Maria Papadaki and Charalampos Platis
The Use of Information System at Public Hospital Pharmacies in Greece: Myths and Reality: Ioannis Karafyllis, Charalampos Platis and George Pierrakos
Organization Style and Its Effect on Employee Satisfaction and Personal Performance: Charalampos Platis and Emmanouil Zoulias
A Prospective Evaluation of Health-Related Quality of Life of Cancer Patients Receiving Day and Home Care Services in Greece: George Pierrakos, Dimitra Latsou, Aspasia Goula, John Pateras, John Nikolados, Charis Platis, Markos Sarris and Sotiris Soulis
The Role of Local Government in the Provision of Social Services in the Third Age. Case Study: The Municipality of Volos: Athanasia Papadimitriou, Charalampos Platis and Emmanouil Zoulias
Pharmaceutical Marketing STAR: Tiago Costa, Teresa Tiago, Flávio Tiago, Sandra Faria and João Couto
Comparison Shopping Websites and Their Impact on Consumers’ Purchase Intention: Theodoros Kentistos-Rannos and Prodromos Chatzoglou
Influence of Marketing Communication Tools on Brand Building in the Context of Marketing Management and Corporate Prosperity: Olga Juraskova, Martina Jurikova and Romana Cockova
Current Perception of a Brand in Czech Consumers’ Mind: Martina Juříková and Josef Kocourek
Generation Z and Religion in Times of Crisis: Aikaterini Stavrianea and Irene Kamenidou
Consumer-Brand Relationship Development Process in the Context of Online Booking Services: The Role of Cognitive and Affective Drivers: A. N. Giovanis, P. Athanasopoulou and S. Mamalis
Fashion Brands, Social Media, and Consumers’ Exposure to Marketing Messages: Artha Sejati Ananda, Ángel Hernández-Garcia and Lucio Lamberti
A Report on Museum Branding Literature: Zoe-Charis Belenioti, George Tsourvakas and Chris A. Vassiliadis
“Greek Breakfast”: A New Tourism Brand Name for an Age-Long Gastronomy Tradition: Alexios-Patapios Kontis and Aristeidis Gkoumas
Cliff Diving in Virtual Communities: Teresa Tiago, Flávio Tiago, Sandra Faria and João Couto
Attitude Toward Change: Factors Affecting Hospital Managerial Employees’ Resistance to Change: Vasiliki Amarantou, Stella Kazakopoulou, Prodromos Chatzoglou and Dimitrios Chatzoudes
Are Greek Tanker Operators Aware of IMO’s Sustainable Maritime Transportation System and Willing to Follow Its Goals and Actions?: Athena Parsotaki and Aristotelis B. Alexopoulos
Strategies in ‘Shipping Business Management’: Alexandros M. Goulielmos
How Do Dry Bulk Freight Levels Affect Minor Dry Commodity Trade and Shipping Marketing During Economic Recession Periods?: Konstantina Athanasiou
The Process of Employing Greek Ship Officers Onboard Greek Ships: A Proposal for a New Recruiting Tool: Aristotelis B. Alexopoulos and Panagiotis Karagiannidis
Evolution of Logistics Centers and Value-Added Services Offered in Port Areas and the Importance of Marketing: Afroditi-Anastasia Menegaki and Aristotelis B. Alexopoulos
The Role of Marketing in the Shipping Industry in Case of Accidents: Anastasios Georgakis and Aristotelis B. Alexopoulos
The Commercial and Economic Effects of Fuel Additives in the Maritime Industry in a Heavily Environmentally Regulated Market: Jason Merkouris–Stylopoulos and Aristotelis B. Alexopoulos
Software Protection and Piracy Focusing on the 2008 Crisis: A Comparative Study and Simulation Modeling Regarding the Case of Greece, Germany, and England: Ioannis Plikas, Nasiopoulos K. Dimitrios, Panagiotis Delis and D. S. Vlachos
Decision Support Systems and Strategic Information Systems Planning for Strategy Implementation: Fotis Kitsios and Maria Kamariotou
Modeling and Simulation of Promotion Procedures for IT Companies Through Facebook: Tsiavos G. Panagiotis, Pachtiti E. Foteini, Nasiopoulos K. Dimitrios, Damianos P. Sakas and D. S. Vlachos
Modeling and Simulation for the Development of Innovative Ideas for Video Games in Smartphones: Tsomis Konstantinos, Koukouris Georgios, Damianos P. Sakas, Nasiopoulos K. Dimitrios and D. S. Vlachos
Mobile Commerce and Success Factors. Simulation and Modeling of the Problem: Aristotelis Chantzaras, Nasiopoulos K. Dimitrios and D. S. Vlachos
The Simulation Model of Supply Chains on the Macroeconomic Level is the Tool to Control the Economic Development of the Region: Natalia Lychkina, Elena Molodetskaya and Yulia Morozova
Calculating Handling of Business Resources for Establishing a Successful Information’s Technology Project: Christos Chaldezos, Damianos P. Sakas, Nasiopoulos K. Dimitrios and Despina S. Giakomidou
Calculating Handling of Company Resources for Establishing an Effective Project Team: Christos Chaldezos, Damianos Sakas, Nasiopoulos K. Dimitrios and Despina S. Giakomidou
Businesses: The Association Between Their Export Performance and Information and Communication Technology Adoption: Ioannis Plikas, Nasiopoulos K. Dimitrios, Eleni-Karveli Glynou, Damianos P. Sakas and D. S. Vlachos
Modelling the Process of a Web-Based Collaboration Tool Development: Nasiopoulos K. Alexandros, Sakas P. Damianos, Nasiopoulos K. Dimitrios and Vlachos S. Dimitrios
Comparing Scrum and XP Agile Methodologies Using Dynamic Simulation Modeling: Nasiopoulos K. Alexandros, Damianos P. Sakas, D. S. Vlachos and Nasiopoulos K. Dimitrios
The Development of New Ideas for IT Products, Through Social Media: Pachtiti E. Foteini, Nasiopoulos K. Dimitrios, Damianos P. Sakas and D. S. Vlachos
Multicriteria Assessment of Alternative Policy Scenarios for Achieving EU RES Target by 2030: Ioannis Papadogeorgos, Aikaterini Papapostolou, Charikleia Karakosta and Haris Doukas
Mechanisms of Management Process Improvement of an Educational Institution: Omarova Naida Omarovna, Omarov Omar Alievich and Ivanova Yelena Vladimirovna
The Cooperative Role of Marketer and Programmer on SEO Strategies in Scientific Journals: Apostolos S. Sarlis, Ioannis C. Drivas and Alexandros Varveris
Implementation and Dynamic Simulation Modeling of Search Engine Optimization Processes. Improvement of Website Ranking: A. S. Sarlis, I. C. Drivas and D. P. Sakas
Instagram Company Page Creation Modeling and Simulation: A. S. Sarlis, D. P. Sakas, D. P. Vlachos and A. Antoniou
Two Years on—Developing Metrics for Crowdsourcing with Digital Collections: Tuula Pääkkönen
Ethics and Medical Research: Kotsori Ioanna Soultana
Is the Market Value of Software Vendors Affected by Software Vulnerability Announcements?: Georgios Spanos, Lefteris Angelis and Kyriaki Kosmidou
Conceptual Search Algorithms for FDB Databases: E. N. Petraki, E. J. Yannakoudakis and C. A. Kapetis
Blocking for Entity Resolution in the Web of Data: Challenges and Algorithms: Kostas Stefanidis
Analysis of GWAP Collected Tags in the Description of Heritage Materials: Tomislav Ivanjko and Sonja Špiranec
Selective Monitoring of the Safety of Railway Buildings: Paolino Felice
Group Recommendations in MapReduce: Vasilis Efthymiou, Petros Zervoudakis, Kostas Stefanidis and Dimitris Plexousakis
APANTISIS: A Greek Question-Answering System for Knowledge-Base Exploration: Emmanouil Marakakis, Haridimos Kondylakis and Papakonstantinou Aris
News Articles Platform: Semantic Tools and Services for Aggregating and Exploring News Articles: Koralia Papadokostaki, Stavros Charitakis, George Vavoulas, Stella Panou, Paraskevi Piperaki, Aris Papakonstantinou, Savvas Lemonakis, Anna Maridaki, Konstantinos Iatrou, Piotr Arent, Dawid Wiśniewski, Nikos Papadakis and Haridimos Kondylakis
Data Mining of World Bank Indicators: Maha A. Hana
Why Today’s Marketers Are Getting It Wrong: Michael A. Belch
Ontology-Based Term Matching Approaches in Social Media: Mariam Gawich, Marco Alfonse, Mostafa Aref and Abdel-Badeeh M. Salem

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DOI: 10.1007/978-3-319-56288-9

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