Modeling and Simulation of Promotion Procedures for IT Companies Through Facebook

Tsiavos G. Panagiotis (), Pachtiti E. Foteini, Nasiopoulos K. Dimitrios, Damianos P. Sakas and D. S. Vlachos
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Tsiavos G. Panagiotis: University of Peloponnese
Pachtiti E. Foteini: University of Peloponnese
Nasiopoulos K. Dimitrios: University of Peloponnese
Damianos P. Sakas: University of Peloponnese
D. S. Vlachos: University of Peloponnese

A chapter in Strategic Innovative Marketing, 2017, pp 333-339 from Springer

Abstract: Abstract The last years have seen a rapid increase both of the number of users on social media and particularly on Facebook and also, on the number of different types of applications available for use (Kluemper et al., Research in personnel and human resources management, Emerald Group Publishing Limited, Bingley, 2016). This paper attempts to model and simulate the promotion of new IT products processes. The study of the results obtained through simulation dynamic model, which was developed in order to test the potential profitability of a business.

Keywords: Social network; Facebook; Simulation modeling; E-commerce; Promotion (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1007/978-3-319-56288-9_44

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