The Cooperative Role of Marketer and Programmer on SEO Strategies in Scientific Journals

Apostolos S. Sarlis (), Ioannis C. Drivas and Alexandros Varveris
Additional contact information
Apostolos S. Sarlis: University of Peloponnese
Ioannis C. Drivas: Linnaeus University
Alexandros Varveris: National & Kapodistrian University of Athens

A chapter in Strategic Innovative Marketing, 2017, pp 429-435 from Springer

Abstract: Abstract In the era of digital marketing competitiveness Search Engine Optimization process holds the reins for a strategically sustainable web positioning and presence for each website which is under the paternity of a company. However, the reduced financial flexibility entails risks in the way of disseminating company’s resources for improving of website visibility. In this research paper the authors proceed into sequential steps in order to indicate not only a proper dissemination of resources for augmenting website visibility, but also to estimate a return on investment which a company potentially has via using an actuarial dynamic simulation modeling approach. In this work, the authors adopt several SEO recommended rectifications that the literature review indicates in order to be practically implemented into the under examination websites correlated with the promotion of scientific journals into the field of marketing. Thereafter, a dynamic simulation procedure takes place in order to specify a proper distribution of company’s resources in precision with an improvement of websites’ organic reach, thus the higher visibility of them.

Keywords: Search engine optimization; Dynamic simulation modeling; Decision-making tools; Company resources dissemination; Website visibility improvement (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-56288-9_56

Ordering information: This item can be ordered from
http://www.springer.com/9783319562889

DOI: 10.1007/978-3-319-56288-9_56

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().