Instagram Company Page Creation Modeling and Simulation

A. S. Sarlis (), D. P. Sakas, D. P. Vlachos and A. Antoniou
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A. S. Sarlis: University of Peloponnese
D. P. Sakas: University of Peloponnese
D. P. Vlachos: University of Peloponnese
A. Antoniou: University of Peloponnese

A chapter in Strategic Innovative Marketing, 2017, pp 445-451 from Springer

Abstract: Abstract Instagram is the largest image-based social media platform. For this reason, it provides an excellent opportunity for companies to promote their products or services. The purpose of this project is to quantify the income of an organization/company arising from the utility of Instagram in accordance to the resources invested by modeling the promotional process. This paper begins by thoroughly analyzing Instagram platform in order to fully understand its function. After this is done, we set the objectives that need to take place in order for company to achieve its final goal. The main aim is no other than modeling the augmentation of interaction between organization and users, resulted in this way further mouth to mouth hearsay via Instagram. Subsequently, several actions are defined in order to accomplish these individual goals. However, these actions depend and rely in a plurality of factors, a situation that leads in the inability of predicting a specific result. This inability that leads in random and ambiguous should be addressed via the usage of dynamic simulation models. These models give the advantage and the ability for user to predict the result with the usage of specific data. Using iThink editor, data quantified and adjusted presenting to user the forthcoming results and simulating a situation regarding the actions of him. This decision-making tool contributes maximally in the prevention of negative or incorrect decisions and also in the optimization of working time splitting in order to accomplish an action. In the current research approach, a dynamic modeling process took place for the construction of an account in this specific social media platform.

Keywords: Instagram; Digital marketing; Dynamic simulation models; DMS; Strategic social media marketing; Internet advertising (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1007/978-3-319-56288-9_58

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