Advances in National Brand and Private Label Marketing

Edited by Francisco J. Martínez-López (), Juan Carlos Gázquez-Abad (), Kusum L. Ailawadi () and María Jesús Yagüe-Guillén ()

in Springer Proceedings in Business and Economics from Springer

Date: 2017
ISBN: 978-3-319-59701-0
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Chapters in this book:

Consumers’ Responses to Private Labels: Evaluations Extrinsic Cues Imitations

Siddhartha Sarkar and Meenakshi Rawani

“Black Friday”: Attitudes, Behavior and Intentions of Greek Consumers

Rodoula H. Tsiotsou

Store Attributes and Consumer Satisfaction with Unplanned Purchases: An Empirical Research in Spain

María Pilar Martínez-Ruiz, Juan José Blazquez-Resino, Giovanni Pino and Mauro Capestro

The Influence of Product Context Complexity on Processing Fluency and Product Evaluation Across Shop Environments

Manuela Valta and Donata Vianelli

Is It Worth Adding a Celebrity? The Importance of Brand Familiarity and Celebrity-Product Congruency Across NBs and PLs

Rita Coelho do Vale and Pedro Verga Matos

New Product Introduction for Private Label Products Compared to Branded by Product Category

John L. Stanton, Stephen L. Baglione and Ekaterina Salnikova

The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequency Within a Brand

Olivier Reimann, Udo Wagner and Heribert Reisinger

Premium Private Labels and PDO/PGI Products: Effects on Customer Loyalty

Elisa Martinelli, Francesca Canio, Gianluca Marchi and Giuseppe Nardin

Witty Celebrity-Endorsed Ads: Share and Share Alike

Jean-Eric Pelet, Jashim Khan and Kelly Cowart

Complaining at the Store or Through Social Media: The Influence of the Purchase Channel, Satisfaction, and Commitment

Marta Frasquet, Maria José Miquel and Alejandro Mollá

From Skeuomorphism to Flat Design: When Font and Layout of M-Commerce Websites Affect Behavioral Intentions

Jean-Éric Pelet and Basma Taieb

PLB Negative Publicity: Moderated by Extrinsic Cues

Hanna Gendel-Guterman and Shalom Levy

Selecting Factors Affecting the Purchase of Private Label Products

Marcello Sansone, Roberto Bruni and Annarita Colamatteo

Store Brand as a Customer Experience Touchpoint and Its Contribution to Store Loyalty

Marco Ieva, Edoardo Fornari and Cristina Ziliani

Store Loyalty in PL-Only Assortment: A Comparative Analysis Between Spain and the U.S

José Luis Ruiz-Real, Juan Carlos Gázquez-Abad, Francisco J. Martínez-López and Irene Esteban-Millat

Variations in the Store Brand Adoption and Penetration: How Much Can Be Explained by Trust?

Paraskevi Sarantidou

Private Label Research: A Review of Consumer Purchase Decision Models

Mónica Gómez-Suárez, Myriam Quiñones and María Jesús Yagüe-Guillén

Conceptual Foundation for a Town Centre Physical/Digital Integration Measurement Tool

Fiona Ellis-Chadwick and Antonia Estrella-Ramón

Pricing a Private Label: The National Brand’s Wholesale Price Is Irrelevant

S. Chan Choi

The Influence of Legal Environment and Levels of Integration on Retailer Capabilities

Juan José Castillo, María Eugenia Fabra and Victoria Labajo

Collaborative Relationships Between Manufacturers and Retailers: A Supply Chain Collaboration Framework

Gerard Costa, Alexis Mavrommatis, Mar Vila and Susana Valdes

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DOI: 10.1007/978-3-319-59701-0

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