Store Attributes and Consumer Satisfaction with Unplanned Purchases: An Empirical Research in Spain

María Pilar Martínez-Ruiz, Juan José Blazquez-Resino (), Giovanni Pino () and Mauro Capestro ()
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Juan José Blazquez-Resino: University of Castilla-La Mancha
Giovanni Pino: University of Salento
Mauro Capestro: University of Salento

A chapter in Advances in National Brand and Private Label Marketing, 2017, pp 19-27 from Springer

Abstract: Abstract Understanding what specific factors of retail stores’ offering have a positive impact on unplanned buyers’ satisfaction may help store managers target these consumers, especially when international markets experience economic difficulties or recessions. Nevertheless, current knowledge on these factors is still very limited. To close this gap, this research investigated the factors likely to determine unplanned buyers satisfaction in Spain in 2008, at the onset of the last international economic crisis, and 5 years later, when consumers were experiencing this negative economic situation. The results provide some managerial recommendations for bolstering satisfaction with unplanned purchases and responding to consumers’ awareness of international economic crises.

Keywords: Customer satisfaction; Unplanned buying; Grocery stores; Shopping lists (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-59701-0_3

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DOI: 10.1007/978-3-319-59701-0_3

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