Marketing Channels and Supply Chain Networks in North America

Robert D. Tamilia (), O. C. Ferrell () and Karen Hopkins ()
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Robert D. Tamilia: University of Quebec at Montreal
O. C. Ferrell: Auburn University
Karen Hopkins: Auburn University

in SpringerBriefs in Business from Springer

Date: 2020
ISBN: 978-3-030-44870-7
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Chapters in this book:

Ch 1 Introduction

Robert D. Tamilia, O. C. Ferrell and Karen Hopkins

Ch 2 Distribution in a Developing Economy: 1850–1900

Robert D. Tamilia, O. C. Ferrell and Karen Hopkins

Ch 3 Distribution Driven by Technology: 1900–1950

Robert D. Tamilia, O. C. Ferrell and Karen Hopkins

Ch 4 Technology Accelerates: 1950 to Present

Robert D. Tamilia, O. C. Ferrell and Karen Hopkins

Ch 5 Conclusion: Marketing Education and the Future

Robert D. Tamilia, O. C. Ferrell and Karen Hopkins

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DOI: 10.1007/978-3-030-44870-7

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