Technology Accelerates: 1950 to Present

Robert D. Tamilia (), O. C. Ferrell () and Karen Hopkins ()
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Robert D. Tamilia: University of Quebec at Montreal
O. C. Ferrell: Auburn University
Karen Hopkins: Auburn University

Chapter 4 in Marketing Channels and Supply Chain Networks in North America, 2020, pp 35-52 from Springer

Abstract: Abstract From 1950 to the present, technology has been a major driver of changes in the marketing environment. Communication and transportation transformed marketing channels and supply chains. Computers and the internet had a major impact on marketing institutions. More recently, AI and information technology such as blockchain assisted in providing what some refer to as the 4th industrial revolution.

Date: 2020
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DOI: 10.1007/978-3-030-44870-7_4

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