Electronic Word of Mouth (eWOM) in the Marketing Context

Elvira Ismagilova (), Yogesh K. Dwivedi (), Emma Slade () and Michael D. Williams ()
Additional contact information
Elvira Ismagilova: Swansea University
Yogesh K. Dwivedi: Swansea University
Emma Slade: Swansea University
Michael D. Williams: Swansea University

in SpringerBriefs in Business from Springer

Date: 2017
ISBN: 978-3-319-52459-7
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Citations: View citations in EconPapers (26)

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Chapters in this book:

Ch Chapter 1 Introduction

Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade and Michael D. Williams

Ch Chapter 2 Traditional Word-of-Mouth (WOM)

Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade and Michael D. Williams

Ch Chapter 3 Electronic Word-of-Mouth (eWOM)

Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade and Michael D. Williams

Ch Chapter 4 Engaging in eWOM

Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade and Michael D. Williams

Ch Chapter 5 Persuasiveness of eWOM Communications

Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade and Michael D. Williams

Ch Chapter 6 Impact of eWOM

Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade and Michael D. Williams

Ch Chapter 7 Managing eWOM

Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade and Michael D. Williams

Ch Chapter 8 Conclusion

Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade and Michael D. Williams

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DOI: 10.1007/978-3-319-52459-7

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