Electronic Word-of-Mouth (eWOM)

Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade and Michael D. Williams
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Elvira Ismagilova: Swansea University
Yogesh K. Dwivedi: Swansea University
Emma Slade: Swansea University
Michael D. Williams: Swansea University

Chapter Chapter 3 in Electronic Word of Mouth (eWOM) in the Marketing Context, 2017, pp 17-30 from Springer

Abstract: Abstract With the growth of Internet technologies more and more consumers are using it as a tool for information seeking about a product or a company. Enhancement of the Internet, popularity of e-commerce, and widespread diffusion of social media applications led to the emergence of eWOM. Although eWOM may be less personal than traditional WOM, it is seen as more powerful because it has significant reach and is publicly available (Hennig-Thurau et al. 2004).

Keywords: Social Networking Site; Purchase Intention; Consumer Attitude; Online Review; Online Identity (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1007/978-3-319-52459-7_3

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