Pop-up Retailing
Gary Warnaby () and
Charlotte Shi ()
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Gary Warnaby: Manchester Metropolitan University
Charlotte Shi: Nottingham Trent University
in SpringerBriefs in Business from Springer
Date: 2018
ISBN: 978-3-319-71374-8
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Chapters in this book:
- Ch Chapter 1 Introducing the Pop-up Concept
- Gary Warnaby and Charlotte Shi
- Ch Chapter 10 A Comprehensive Framework for Planning and Implementing Pop-up Activities
- Gary Warnaby and Charlotte Shi
- Ch Chapter 11 A Critical Perspective on the Pop-up Concept
- Gary Warnaby and Charlotte Shi
- Ch Chapter 2 Characteristics of Pop-up
- Gary Warnaby and Charlotte Shi
- Ch Chapter 3 Classifying Pop-up Activities
- Gary Warnaby and Charlotte Shi
- Ch Chapter 4 Pop-up’s Academic Antecedents
- Gary Warnaby and Charlotte Shi
- Ch Chapter 5 Introducing a Framework for Planning and Implementing Pop-up Activities
- Gary Warnaby and Charlotte Shi
- Ch Chapter 6 Planning and Implementing Pop-up Activities: Strategic Objectives
- Gary Warnaby and Charlotte Shi
- Ch Chapter 7 Planning and Implementing Pop-up Activities: Pre Pop-up Stage
- Gary Warnaby and Charlotte Shi
- Ch Chapter 8 Planning and Implementing Pop-up Activities: The Pop-up Experience
- Gary Warnaby and Charlotte Shi
- Ch Chapter 9 Planning and Implementing Pop-up Activities: Post Pop-up Stage
- Gary Warnaby and Charlotte Shi
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrbu:978-3-319-71374-8
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DOI: 10.1007/978-3-319-71374-8
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