Characteristics of Pop-up

Gary Warnaby and Charlotte Shi
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Gary Warnaby: Manchester Metropolitan University
Charlotte Shi: Nottingham Trent University

Chapter Chapter 2 in Pop-up Retailing, 2018, pp 11-23 from Springer

Abstract: Abstract Existing definitions of pop-up given in Chap. 1 highlight its multi-faceted nature. In this chapter, some of these different facets are explored in more detail as a means of further explicating the pop-up concept, focusing on three key characteristics; namely the fact that pop-up activities are ephemeral, experiential and flexible. Each of these characteristics is considered in turn, and the chapter concludes with a discussion of an additional characteristic, which arguably underpins those mentioned above, and provides pop-up with significant part of its particular attraction to businesses and consumers alike, namely novelty.

Date: 2018
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DOI: 10.1007/978-3-319-71374-8_2

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