The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model

Kwang-Yong Shin ()
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Kwang-Yong Shin: Nankai University

in SpringerBriefs in Business from Springer

Date: 2013
Edition: 2013
ISBN: 978-3-642-38091-4
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Chapters in this book:

Ch Chapter 1 Theory of IMC Strategy

Kwang-Yong Shin

Ch Chapter 2 The Object of IMC: Stakeholders

Kwang-Yong Shin

Ch Chapter 3 The Executor of IMC: The Marcom Manager

Kwang-Yong Shin

Ch Chapter 4 Researches on IMC Organization

Kwang-Yong Shin

Ch Chapter 5 The Function of Marcom Manager: Integrating Scope

Kwang-Yong Shin

Ch Chapter 6 The Function of Marcom Manager: Communication Scope

Kwang-Yong Shin

Ch Chapter 7 Marcom Manager Working Model

Kwang-Yong Shin

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DOI: 10.1007/978-3-642-38091-4

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