Marcom Manager Working Model

Kwang-Yong Shin ()
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Kwang-Yong Shin: Nankai University

Chapter Chapter 7 in The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model, 2013, pp 123-148 from Springer

Abstract: Abstract Prior to define the and refine the Marcom managers job content the purpose after clarifying the position setting should be grasping the focus of the work. How to organically combine the two working contents: the “integration” and “communication” categories, and integrate them into the company IMC strategy, this requires the description of Marcom manager working model.

Keywords: Communication Strategy; Marketing Communication; Advertising Agency; Marketing Resource; Customer Relationship Management System (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-3-642-38091-4_7

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