Value Chain Transition and Potential Strategies

Kaan Y. Ciftci, Alex Michel and Patrick Siegfried
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Kaan Y. Ciftci: ISM International School of Management GmbH
Alex Michel: ISM International School of Management GmbH

Chapter Chapter 6 in The Potential Impact of E-Mobility on the Automotive Value Chain, 2022, pp 55-75 from Springer

Abstract: Abstract This chapter will focus on the last pivotal question of this book and will investigate the question “How can OEMs change their value chain in order not to stay out from the future automobile market?” Due to the previous identified trends and new market entrants, traditional automobile manufacturers are forced to adapt their business models and to increase vertical integration. Furthermore, they will integrate new competencies such as: After sales and financial services, mobility services, and charging infrastructure into their value chain. Due to these changes, manufacturers are moving away from their traditional core business and have to reposition themselves within the automobile industry. Based on the findings of the previous chapters regarding the important indicators, the development and the impact of e-mobility, this chapter will provide potential strategies for traditional automobile manufacturers. As a result, following five general strategies can be derived. Traditional OEMs have to: Adapt their production process, adapt after sales and financing solutions, add new mobility services, provide charging infrastructure, and gain competencies from tech companies for future trends.

Date: 2022
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DOI: 10.1007/978-3-030-95599-1_6

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