Strategy of Trade Organizations

Šárka Zapletalová () and Lucie Vavrušková
Additional contact information
Šárka Zapletalová: School of Business Administration in Karviná, Silesian University in Opava
Lucie Vavrušková: School of Business Administration in Karviná, Silesian University in Opava

Chapter Chapter 1 in Customer Behaviour in eCommerce, 2023, pp 1-18 from Springer

Abstract: Abstract A strategy can be understood as a path that leads to a given enterprise achieving a set goal using specific resources and operating in a specific business environment. A strategy presents the steps that lead to achieving a strategic objective. The strategy that determines the behaviour of a business enterprise, that is, the behaviour of the business enterprise towards market actors, is called the business strategy. The objective of this chapter is to specify the strategic framework of business enterprises, which is related to customer buying behaviour and consequently to customer loyalty. To fulfil the objective of the chapter, a quantitative research was conducted to find the business strategy applied by business enterprises operating in the Czech Republic. To obtain the necessary data,a survey was conducted research among Czech businesses between November 2019 and February 2021. The research was a sample survey, which included 412 commercial enterprises operating in the Czech Republic. The research among business enterprises operating in the Czech Republic revealed that the most frequently applied business strategy is the strategy of differentiation, in particular focused differentiation. Less than 20% of respondents implement a cost leadership strategy. The research also showed that the vast majority of respondents have a strategic planning system in place, that is, they have a clearly defined strategy, mission, vision and strategic goal.

Keywords: Business strategy; Strategy; Competitive advantage; trade organizations (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-031-23574-0_1

Ordering information: This item can be ordered from
http://www.springer.com/9783031235740

DOI: 10.1007/978-3-031-23574-0_1

Access Statistics for this chapter

More chapters in SpringerBriefs in Business from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().