Variety in the Automobile Industry

Marco Guerzoni ()
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Marco Guerzoni: University of Turin

Chapter Chapter 1 in Product Variety in Automotive Industry, 2014, pp 1-12 from Springer

Abstract: Abstract The automobile manufacturing industry, along with its dealers and suppliers, is one of the industry that most contributes to the American economic growth: it generates about 3.7 % of American GDP by producing and selling new light vehicles, a level of output higher than any other industry of comparable aggregation.

Keywords: Assembly Line; Automobile Industry; General Motor; Mass Customisation; Niche Market (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-319-01907-9_1

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DOI: 10.1007/978-3-319-01907-9_1

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