Empirical Analysis

Marco Guerzoni ()
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Marco Guerzoni: University of Turin

Chapter Chapter 3 in Product Variety in Automotive Industry, 2014, pp 21-42 from Springer

Abstract: Abstract The aim of this book is to shed some light on the process of variety generation in the US automobile industry. The existence of the peculiar niche market of specialty components for vehicles allows the development a new techniques for the analysis as explained in following paragraphs.

Keywords: Variety Generation; Market Segment; Market Segmentation; Niche Market; Market Knowledge (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-319-01907-9_3

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DOI: 10.1007/978-3-319-01907-9_3

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