The Challenge of Innovation

Mary J. Cronin
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Mary J. Cronin: Boston College

Chapter Chapter 1 in Top Down Innovation, 2014, pp 1-12 from Springer

Abstract: Abstract Products are getting smarter. Business models are more volatile. Customers are connected and empowered. The pace of technical change and the volume of data pouring into companies are unprecedented. Innovative winners will harness these trends to become global icons. The losers will struggle to stay in business and many of them will fail. Welcome to the world of innovation management in the twenty-first century.

Keywords: Cloud Computing; Business Process; Business Model; Customer Loyalty; Innovation Strategy (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-319-03901-5_1

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DOI: 10.1007/978-3-319-03901-5_1

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