The Wine Queen and the Beauty Queen

Mojca Ramšak ()
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Mojca Ramšak: Centre for Biographic Research

Chapter Chapter 6 in Wine Queens, 2015, pp 33-36 from Springer

Abstract: Abstract From the first promotions of beauty pageants in the 1920s a full range of beauty pageant contest developed later. The fashion, cosmetics, nutritional and surgical industries supported the idea that young ladies and women are rated especially for physical beauty. Wine industry found the marketing niche in this beauty ideology, too, though the choice of wine queens is not quite the same as the selection of beauty queens. In the selection of wine queens in addition to the visual appeal the commission also takes into account the candidate’s knowledge, language and communication skills.

Keywords: Wine queen; Beauty pageant; Beauty as business; Wine marketing; Popular culture; Wine ritual; Identity; Gender role; Consumption; Media (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-319-16661-2_6

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DOI: 10.1007/978-3-319-16661-2_6

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