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Introduction to Basic Concepts of Mind Genomics

Veljko Milutinovic (vm@etf.rs) and Jakob Salom
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Veljko Milutinovic: Maxeler Technologies
Jakob Salom: Serbian Academy of Sciences and Arts

Chapter Chapter 1 in Mind Genomics, 2016, pp 1-29 from Springer

Abstract: Abstract This chapter gives a detailed overview of the Mind Genomics process, from the implementation point of view. It defines all relevant terms of interest for phases ONE and TWO of the process, and it marks essential differences between the usual approaches to targeted marketing and the Mind Genomics based approach to targeted marketing. Issues are discussed like: How to prepare the polling campaign that determines the mind types on the market, and how to do all the steps needed to place new prospects (potential customers) into one of the existing mind types.

Keywords: Mind Genomics process; Targeted marketing; The polling campaign; Mind types; Linear regression; Classification (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-319-39733-7_1

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DOI: 10.1007/978-3-319-39733-7_1

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