Case Studies

Veljko Milutinovic () and Jakob Salom
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Veljko Milutinovic: Maxeler Technologies
Jakob Salom: Serbian Academy of Sciences and Arts

Chapter Chapter 3 in Mind Genomics, 2016, pp 35-108 from Springer

Abstract: Abstract This chapter gives a relatively detailed overview of various successful projects involving Mind Genomics. Projects are analyzed and discussed that cover Mind Genomics based marketing activities in a number of different fields, from retail and hospital issues, all the way to education and research issues. To make it easier to comprehend for interested readers, the entire material is presented in two ways: In a visually effective form without redundancy and in the text form with appropriate redundancy.

Keywords: Mind Genomics process; Marketing activities; Marketing for hospitals; Marketing for education; Marketing for retail stores; Marketing for service vendors (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-319-39733-7_3

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DOI: 10.1007/978-3-319-39733-7_3

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