Roadmap for the Digital Transformation of Business Models

Daniel R. A. Schallmo and Christopher A. Williams
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Daniel R. A. Schallmo: Hochschule Ulm
Christopher A. Williams: Ulm University

Chapter Chapter 6 in Digital Transformation Now!, 2018, pp 41-68 from Springer

Abstract: Abstract This Roadmap is based on the approaches to digital transformation presented here as well as existing theories about business model innovation. The five Roadmap phases are: (1) Digital Reality, (2) Digital Ambition, (3) Digital Potential, (4) Digital Fit and (5) Digital Implementation.

Date: 2018
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DOI: 10.1007/978-3-319-72844-5_6

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