Innovation for Social Change

Laura Michelini ()
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Laura Michelini: LUMSA University

Chapter Chapter 1 in Social Innovation and New Business Models, 2012, pp 1-18 from Springer

Abstract: Abstract The chapter presents an initial overview of the creating shared value approach and the evolution of the bottom of the pyramid theory to identify how companies can generate shared value in low-income markets. The main features of social innovation are identified through an analysis of the recent literature. Finally, the three main levels where social innovation can be performed are identified: alternative business models, new social products and social communication strategies.

Keywords: Corporate social responsibility; Creating shared value; Bottom of the pyramid; Social innovation (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-642-32150-4_1

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DOI: 10.1007/978-3-642-32150-4_1

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