A Paver of the Road Not Taken: The Story of Huace Film and TV

Jiazhuo G. Wang () and Juan Yang
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Jiazhuo G. Wang: City University of New York College of Staten Island
Juan Yang: Peking University

Chapter Chapter 10 in Who Gets Funds from China’s Capital Market?, 2013, pp 115-127 from Springer

Abstract: Abstract Similarly to the movie industry, the TV series market in China is also strongly regulated by the government, and most of the dominant positions are still occupied by state-owned TV producers. Achieving success from the place of a niche player remains a great challenge, but Huace Film & TV, the leading privately-held TV series producer, demonstrated that it is a mission possible. This chapter will explore what Huace did and how it did it.

Keywords: TV series; Culture market; New media; Script and scriptwriters; Positioning; Market channels (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-642-44913-0_10

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DOI: 10.1007/978-3-642-44913-0_10

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