The Era of “Designed in China”: The Story About Alpha Animation

Jiazhuo G. Wang () and Juan Yang
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Jiazhuo G. Wang: City University of New York College of Staten Island
Juan Yang: Peking University

Chapter Chapter 8 in Who Gets Funds from China’s Capital Market?, 2013, pp 89-101 from Springer

Abstract: Abstract After 30 years development, China’s traditional manufacturing companies are facing the pressure and challenge of China’s role—upgrade from low-end manufacturing to the upper ends of industry supply chains. Alpha Animation, one of the top Chinese toy makers whose case will be discussed in this chapter, used their strategic business model to create a path that helped them complete the transfer from a “Made in China” company to a “Designed in China” company.

Keywords: Toys market; Animation; Made-in-China; Transformation; Cross-media integration (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-642-44913-0_8

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DOI: 10.1007/978-3-642-44913-0_8

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